Product Designer focused on bridging business goals and user needs through a data-informed approach that delivers measurable outcomes.
Previously, I drove a startup's growth 4x by redesigning their online printing platform, led the Design System from 0→1 at Printerous, and built an F&B B2B SaaS platform at Horego.
Highlights from my selected works
Horego
Product Design
F&B
Generated 30+ leads post-launch by designing integrated solutions for F&B SMEs.
Printerous E-commerce Website
Product Design
Web Design
Printing
Redesigned an online printing platform’s creation flow for a 92% faster experience.
Jamieson Edwards Builders
Web Design
Landing Page
Construction
Transformed the landing page of Tasmania custom builders to represent their brand vision.
Overhustler
Landing Page
Web Design
Tech
Bringing a human-centered brand to life for a new AI development startup.
Nemo Security
Web Design
Security
Tech
Shaping a stronger digital presence for an established security company.
Travista
Web Design
Landing Page
Redesigned Travista’s web experience, addressing accessibility issues while accommodating SEO-driven content.
The specialized skills I bring to tackle diverse design challenges
Strategy
User Research & Insights
Customer Journey & IA
Competitive Analysis
Design Strategy
Art Direction
Design Audits
UI/UX Design
Landing Page
Wireframe & Prototyping
Visual & Interaction Design
Design Systems
Web App Design
Mobile App Design
Usability Test
Framer Development
Custom Front-End Development
CMS Integration
SEO Optimization
Component Libraries
Maintenance & Handoff Documentation
[01]
Strategy & Consulting
User Research & Insights
Customer Journey & IA
Competitive Analysis
Design Strategy
Art Direction
Design Audits
[02]
Result-Driven UI/UX Design
Landing Page
Wireframe & Prototyping
Visual & Interaction Design
Design Systems
Web App Design
Mobile App Design
Usability Test
[03]
Expert Framer Development
Custom Front-End Development
CMS Integration
SEO Optimization
Component Libraries
Maintenance & Handoff Documentation
Real words from brands I’ve partnered with and brought to life through creativity, strategy, and meaningful brand experiences that leave a lasting impression.
(What people say)
"Aurelia brought significant impact to the project by revamping the platform, making it easier for users to create products and place orders. Her exceptional skills in user research, product analysis, and design implementation were evident throughout."
Kevin Osmond
CEO of Printerous
Aurelia quickly understood the brief and captured exactly what we were looking for in the design. She executed it well, and the final result matched what I had envisioned.
Iva R.
TraceCo.
The design turned out creative and visually impressive. Aurelia worked with clear structure and professionalism, making collaboration and revisions smooth throughout the process.
Lucky O.
Founder, Brandbee
Working with Aurelia was a great experience. She’s deeply curious, driven to solve problems, and brings a bright, creative mindset to every collaboration. I’d be glad to work with her again on future projects.
Firda S.
IOS Security Engineer, Mandiri Sekuritas
Hi, I'm Aurelia.
I design to elevating brand and product experiences with a data-driven approach focused on real impact.
Previously, I drove a startup's growth 4x by redesigning their online printing platform, led the Design System from 0→1 at Printerous, and built an F&B B2B SaaS platform at Horego.
Highlights from my selected works
Horego
Product Design
F&B
Generated 30+ leads post-launch by designing integrated solutions for F&B SMEs.
Printerous E-commerce Website
Product Design
Web Design
Printing
Redesigned an online printing platform’s creation flow for a 92% faster experience.
Jamieson Edwards Builders
Web Design
Landing Page
Construction
Transformed the landing page of Tasmania custom builders to represent their brand vision.
Overhustler
Landing Page
Web Design
Tech
Bringing a human-centered brand to life for a new AI development startup.
Nemo Security
Web Design
Security
Tech
Shaping a stronger digital presence for an established security company.
Travista
Web Design
Landing Page
Redesigned Travista’s web experience, addressing accessibility issues while accommodating SEO-driven content.
The specialized skills I bring to tackle diverse design challenges
Strategy
User Research & Insights
Customer Journey & IA
Competitive Analysis
Design Strategy
Art Direction
Design Audits
UI/UX Design
Landing Page
Wireframe & Prototyping
Visual & Interaction Design
Design Systems
Web App Design
Mobile App Design
Usability Test
Framer Development
Custom Front-End Development
CMS Integration
SEO Optimization
Component Libraries
Maintenance & Handoff Documentation
[01]
Strategy & Consulting
User Research & Insights
Customer Journey & IA
Competitive Analysis
Design Strategy
Art Direction
Design Audits
[02]
Result-Driven UI/UX Design
Landing Page
Wireframe & Prototyping
Visual & Interaction Design
Design Systems
Web App Design
Mobile App Design
Usability Test
[03]
Expert Framer Development
Custom Front-End Development
CMS Integration
SEO Optimization
Component Libraries
Maintenance & Handoff Documentation
Real words from brands I’ve partnered with and brought to life through creativity, strategy, and meaningful brand experiences that leave a lasting impression.
(What people say)
"Aurelia brought significant impact to the project by revamping the platform, making it easier for users to create products and place orders. Her exceptional skills in user research, product analysis, and design implementation were evident throughout."
Kevin Osmond
CEO of Printerous
Aurelia quickly understood the brief and captured exactly what we were looking for in the design. She executed it well, and the final result matched what I had envisioned.
Iva R.
TraceCo.
The design turned out creative and visually impressive. Aurelia worked with clear structure and professionalism, making collaboration and revisions smooth throughout the process.
Lucky O.
Founder, Brandbee
Working with Aurelia was a great experience. She’s deeply curious, driven to solve problems, and brings a bright, creative mindset to every collaboration. I’d be glad to work with her again on future projects.
Firda S.
IOS Security Engineer, Mandiri Sekuritas
Product Designer focused on bridging business goals and user needs through a data-informed approach that delivers measurable outcomes.
Previously, I drove a startup's growth 4x by redesigning their online printing platform, led the Design System from 0→1 at Printerous, and built an F&B B2B SaaS platform at Horego.
Highlights from my selected works
Horego
Product Design
F&B
Generated 30+ leads post-launch by designing integrated solutions for F&B SMEs.
Printerous E-commerce Website
Product Design
Web Design
Printing
Redesigned an online printing platform’s creation flow for a 92% faster experience.
Jamieson Edwards Builders
Web Design
Landing Page
Construction
Transformed the landing page of Tasmania custom builders to represent their brand vision.
Overhustler
Landing Page
Web Design
Tech
Bringing a human-centered brand to life for a new AI development startup.
Nemo Security
Web Design
Security
Tech
Shaping a stronger digital presence for an established security company.
Travista
Web Design
Landing Page
Redesigned Travista’s web experience, addressing accessibility issues while accommodating SEO-driven content.
The specialized skills I bring to tackle diverse design challenges
Strategy
User Research & Insights
Customer Journey & IA
Competitive Analysis
Design Strategy
Art Direction
Design Audits
UI/UX Design
Landing Page
Wireframe & Prototyping
Visual & Interaction Design
Design Systems
Web App Design
Mobile App Design
Usability Test
Framer Development
Custom Front-End Development
CMS Integration
SEO Optimization
Component Libraries
Maintenance & Handoff Documentation
[01]
Strategy & Consulting
User Research & Insights
Customer Journey & IA
Competitive Analysis
Design Strategy
Art Direction
Design Audits
[02]
Result-Driven UI/UX Design
Landing Page
Wireframe & Prototyping
Visual & Interaction Design
Design Systems
Web App Design
Mobile App Design
Usability Test
[03]
Expert Framer Development
Custom Front-End Development
CMS Integration
SEO Optimization
Component Libraries
Maintenance & Handoff Documentation
Real words from brands I’ve partnered with and brought to life through creativity, strategy, and meaningful brand experiences that leave a lasting impression.
(What people say)
"Aurelia brought significant impact to the project by revamping the platform, making it easier for users to create products and place orders. Her exceptional skills in user research, product analysis, and design implementation were evident throughout."
Kevin Osmond
CEO of Printerous
Aurelia quickly understood the brief and captured exactly what we were looking for in the design. She executed it well, and the final result matched what I had envisioned.
Iva R.
TraceCo.
The design turned out creative and visually impressive. Aurelia worked with clear structure and professionalism, making collaboration and revisions smooth throughout the process.
Lucky O.
Founder, Brandbee
Working with Aurelia was a great experience. She’s deeply curious, driven to solve problems, and brings a bright, creative mindset to every collaboration. I’d be glad to work with her again on future projects.
Firda S.
IOS Security Engineer, Mandiri Sekuritas
