Product Designer focused on bridging business goals and user needs through a data-informed approach that delivers measurable outcomes.
Previously, I drove a startup's growth 4x by redesigning their online printing platform, led the Design System from 0→1 at Printerous, and built an F&B B2B SaaS platform at Horego.
works.
Printerous E-commerce Website
Behind the UI: How I redesign an online printing platform’s creation flow for a 96% faster experience
Overhustler
Bringing a human-centered brand to life for a new AI development startup.
Belance
Designed a dedicated campaign page by introducing product highlights and design updates that blend freshness with familiarity.
Nemo Security
Shaping a stronger digital presence for an established security company.
Horego
Generated 30+ leads post-launch by designing integrated solutions for F&B SMEs.
Travista
Redesigned Travista’s web experience with two distinct concepts, addressing accessibility issues while accommodating SEO-driven content.
key focus areas.
Perfectly aligned creative and implementation expertise to increase digital impact.
[01]
Strategy & Consulting
User Research & Insights
Customer Journey & IA
Competitive Analysis
Design Strategy
Art Direction
Design Audits
[02]
Result-Driven UI/UX Design
Landing Page
Wireframe & Prototyping
Visual & Interaction Design
Design Systems
Web App Design
Mobile App Design
Usability Test
[03]
Expert Framer Development
Custom Front-End Development
CMS Integration
SEO Optimization
Component Libraries
Maintenance & Handoff Documentation
[01]
Strategy & Consulting
User Research & Insights
Customer Journey & IA
Competitive Analysis
Design Strategy
Art Direction
Design Audits
User Research & Insights
Customer Journey & IA
Competitive Analysis
Design Strategy
Art Direction
Design Audits
[01]
Strategy & Consulting
User Research & Insights
Customer Journey & IA
Competitive Analysis
Design Strategy
Art Direction
Design Audits
User Research & Insights
Customer Journey & IA
Competitive Analysis
Design Strategy
Art Direction
Design Audits
[02]
Result-Driven UI/UX Design
Landing Page
Wireframe & Prototyping
Visual & Interaction Design
Design Systems
Web App Design
Mobile App Design
Usability Test
Visual & Interaction Design
Wireframe & Prototyping
Landing Page
Design Systems
Web App Design
Mobile App Design
[02]
Result-Driven UI/UX Design
Landing Page
Wireframe & Prototyping
Visual & Interaction Design
Design Systems
Web App Design
Mobile App Design
Usability Test
Visual & Interaction Design
Wireframe & Prototyping
Landing Page
Design Systems
Web App Design
Mobile App Design
[03]
Expert Framer Development
Custom Front-End Development
CMS Integration
SEO Optimization
Component Libraries
Maintenance & Handoff Documentation
SEO Optimization
CMS Integration
Custom Front-End Development
Component Libraries
Maintenance & Handoff Documentation
[03]
Expert Framer Development
Custom Front-End Development
CMS Integration
SEO Optimization
Component Libraries
Maintenance & Handoff Documentation
SEO Optimization
CMS Integration
Custom Front-End Development
Component Libraries
Maintenance & Handoff Documentation
Testimonials
Words from those I've worked with
4.9
/5
From product launches to growth milestones, each story leaves a mark.
Trusted by clients worldwide
Aurelia quickly understood the brief and captured exactly what we were looking for in the design. She executed it well, and the final result matched what I had envisioned.
Iva R.
TraceCo.
The design turned out creative and visually impressive. Aurelia worked with clear structure and professionalism, making collaboration and revisions smooth throughout the process.
Lucky O.
Founder, Brandbee
Working with Aurelia was a great experience. She’s deeply curious, driven to solve problems, and brings a bright, creative mindset to every collaboration. I’d be glad to work with her again on future projects.
Firda S.
IOS Security Engineer, Mandiri Sekuritas
Testimonials
Words from those I've worked with
4.9
/5
From product launches to growth milestones, each story leaves a mark.
Trusted by clients worldwide
Aurelia quickly understood the brief and captured exactly what we were looking for in the design. She executed it well, and the final result matched what I had envisioned.
Iva R.
TraceCo.
The design turned out creative and visually impressive. Aurelia worked with clear structure and professionalism, making collaboration and revisions smooth throughout the process.
Lucky O.
Founder, Brandbee
Working with Aurelia was a great experience. She’s deeply curious, driven to solve problems, and brings a bright, creative mindset to every collaboration. I’d be glad to work with her again on future projects.
Firda S.
IOS Security Engineer, Mandiri Sekuritas
Hi, I'm Aurelia.
I design to elevating brand and product experiences with a data-driven approach focused on real impact.
Previously, I drove a startup's growth 4x by redesigning their online printing platform, led the Design System from 0→1 at Printerous, and built an F&B B2B SaaS platform at Horego.
works.
Printerous E-commerce Website
Behind the UI: How I redesign an online printing platform’s creation flow for a 96% faster experience
Overhustler
Bringing a human-centered brand to life for a new AI development startup.
Belance
Designed a dedicated campaign page by introducing product highlights and design updates that blend freshness with familiarity.
Nemo Security
Shaping a stronger digital presence for an established security company.
Horego
Generated 30+ leads post-launch by designing integrated solutions for F&B SMEs.
Travista
Redesigned Travista’s web experience with two distinct concepts, addressing accessibility issues while accommodating SEO-driven content.
key focus areas.
Perfectly aligned creative and implementation expertise to increase digital impact.
[01]
Strategy & Consulting
User Research & Insights
Customer Journey & IA
Competitive Analysis
Design Strategy
Art Direction
Design Audits
[02]
Result-Driven UI/UX Design
Landing Page
Wireframe & Prototyping
Visual & Interaction Design
Design Systems
Web App Design
Mobile App Design
Usability Test
[03]
Expert Framer Development
Custom Front-End Development
CMS Integration
SEO Optimization
Component Libraries
Maintenance & Handoff Documentation
[01]
Strategy & Consulting
User Research & Insights
Customer Journey & IA
Competitive Analysis
Design Strategy
Art Direction
Design Audits
User Research & Insights
Customer Journey & IA
Competitive Analysis
Design Strategy
Art Direction
Design Audits
[02]
Result-Driven UI/UX Design
Landing Page
Wireframe & Prototyping
Visual & Interaction Design
Design Systems
Web App Design
Mobile App Design
Usability Test
Visual & Interaction Design
Wireframe & Prototyping
Landing Page
Design Systems
Web App Design
Mobile App Design
[03]
Expert Framer Development
Custom Front-End Development
CMS Integration
SEO Optimization
Component Libraries
Maintenance & Handoff Documentation
SEO Optimization
CMS Integration
Custom Front-End Development
Component Libraries
Maintenance & Handoff Documentation
Testimonials
Words from those I've worked with
4.9
/5
From product launches to growth milestones, each story leaves a mark.
Trusted by clients worldwide
Aurelia quickly understood the brief and captured exactly what we were looking for in the design. She executed it well, and the final result matched what I had envisioned.
Iva R.
TraceCo.
The design turned out creative and visually impressive. Aurelia worked with clear structure and professionalism, making collaboration and revisions smooth throughout the process.
Lucky O.
Founder, Brandbee
Working with Aurelia was a great experience. She’s deeply curious, driven to solve problems, and brings a bright, creative mindset to every collaboration. I’d be glad to work with her again on future projects.
Firda S.
IOS Security Engineer, Mandiri Sekuritas
Product Designer focused on bridging business goals and user needs through a data-informed approach that delivers measurable outcomes.
Previously, I drove a startup's growth 4x by redesigning their online printing platform, led the Design System from 0→1 at Printerous, and built an F&B B2B SaaS platform at Horego.
works.
Printerous E-commerce Website
Behind the UI: How I redesign an online printing platform’s creation flow for a 96% faster experience
Overhustler
Bringing a human-centered brand to life for a new AI development startup.
Belance
Designed a dedicated campaign page by introducing product highlights and design updates that blend freshness with familiarity.
Nemo Security
Shaping a stronger digital presence for an established security company.
Horego
Generated 30+ leads post-launch by designing integrated solutions for F&B SMEs.
Travista
Redesigned Travista’s web experience with two distinct concepts, addressing accessibility issues while accommodating SEO-driven content.
key focus areas.
Perfectly aligned creative and implementation expertise to increase digital impact.
[01]
Strategy & Consulting
User Research & Insights
Customer Journey & IA
Competitive Analysis
Design Strategy
Art Direction
Design Audits
[02]
Result-Driven UI/UX Design
Landing Page
Wireframe & Prototyping
Visual & Interaction Design
Design Systems
Web App Design
Mobile App Design
Usability Test
[03]
Expert Framer Development
Custom Front-End Development
CMS Integration
SEO Optimization
Component Libraries
Maintenance & Handoff Documentation
[01]
Strategy & Consulting
User Research & Insights
Customer Journey & IA
Competitive Analysis
Design Strategy
Art Direction
Design Audits
User Research & Insights
Customer Journey & IA
Competitive Analysis
Design Strategy
Art Direction
Design Audits
[02]
Result-Driven UI/UX Design
Landing Page
Wireframe & Prototyping
Visual & Interaction Design
Design Systems
Web App Design
Mobile App Design
Usability Test
Visual & Interaction Design
Wireframe & Prototyping
Landing Page
Design Systems
Web App Design
Mobile App Design
[03]
Expert Framer Development
Custom Front-End Development
CMS Integration
SEO Optimization
Component Libraries
Maintenance & Handoff Documentation
SEO Optimization
CMS Integration
Custom Front-End Development
Component Libraries
Maintenance & Handoff Documentation
Testimonials
Words from those I've worked with
4.9
/5
From product launches to growth milestones, each story leaves a mark.
Trusted by clients worldwide
Aurelia quickly understood the brief and captured exactly what we were looking for in the design. She executed it well, and the final result matched what I had envisioned.
Iva R.
TraceCo.
The design turned out creative and visually impressive. Aurelia worked with clear structure and professionalism, making collaboration and revisions smooth throughout the process.
Lucky O.
Founder, Brandbee
Working with Aurelia was a great experience. She’s deeply curious, driven to solve problems, and brings a bright, creative mindset to every collaboration. I’d be glad to work with her again on future projects.
Firda S.
IOS Security Engineer, Mandiri Sekuritas