Belance
Designed a dedicated campaign page blending product highlights and updated visuals.
Web Design
Wellness
How might we guide users toward the right program choice while keeping the campaign experience visually integrated with the existing website?
About Company
Belance is the first natural fat burner in Indonesia, made with plant-based ingredients to support metabolism and promote fat burning.
My Role
Website UI Design Branding Framer Development Usability Testing Design System
Overview
As part of their growing health movement, Belance launched a 1- and 2-month program to inspire consistent, sustainable results. They needed a campaign page that introduces this initiative while staying visually consistent with the existing website.
The Problem
Belance wanted to introduce a new page that supports their latest health program while keeping everything aligned with the current site. The main challenge was to explain the new program clearly, help users pick the right option, and keep the experience visually consistent with the rest of the brand.
The Brand
The previous visual elements, such as background shapes and color tones, didn’t fully represent the natural and modern lifestyle that Belance promotes.
A softer green was introduced to reflect the brand’s healthy and plant-based focus. Background visuals were updated with half-round shapes behind products, replacing rigid design elements to evoke a more organic and welcoming aesthetic.
Solution
The design introduces new sections without disrupting the existing layout, ensuring a seamless visual experience across the site.
To help users understand the program better, I added a comparison section that outlines the benefits of the 1-month and 2-month plans side by side. Below that, a product pairing section helps guide buyers to the right supplement based on their program length. These additions make the experience feel purposeful and informative while maintaining brand coherence.
Results
With clearer structure and updated visuals, the section feels like a cohesive part of the brand while giving users the information they need to choose the right program. The page supports Belance’s mission of encouraging a healthy lifestyle through natural, well-informed choices.
Aurelia brought a strong design sense to the project and delivered exactly what we needed. She translated the brief into an informative and effective web layout that clearly communicated our campaign message. Collaboration was smooth from start to finish.
— Representative, Belance
Belance
Designed a dedicated campaign page blending product highlights and updated visuals.
Web Design
Wellness
How might we guide users toward the right program choice while keeping the campaign experience visually integrated with the existing website?
About Company
Belance is the first natural fat burner in Indonesia, made with plant-based ingredients to support metabolism and promote fat burning.
My Role
Website UI Design Branding Framer Development Usability Testing Design System
Overview
As part of their growing health movement, Belance launched a 1- and 2-month program to inspire consistent, sustainable results. They needed a campaign page that introduces this initiative while staying visually consistent with the existing website.
The Problem
Belance wanted to introduce a new page that supports their latest health program while keeping everything aligned with the current site. The main challenge was to explain the new program clearly, help users pick the right option, and keep the experience visually consistent with the rest of the brand.
The Brand
The previous visual elements, such as background shapes and color tones, didn’t fully represent the natural and modern lifestyle that Belance promotes.
A softer green was introduced to reflect the brand’s healthy and plant-based focus. Background visuals were updated with half-round shapes behind products, replacing rigid design elements to evoke a more organic and welcoming aesthetic.
Solution
The design introduces new sections without disrupting the existing layout, ensuring a seamless visual experience across the site.
To help users understand the program better, I added a comparison section that outlines the benefits of the 1-month and 2-month plans side by side. Below that, a product pairing section helps guide buyers to the right supplement based on their program length. These additions make the experience feel purposeful and informative while maintaining brand coherence.
Results
With clearer structure and updated visuals, the section feels like a cohesive part of the brand while giving users the information they need to choose the right program. The page supports Belance’s mission of encouraging a healthy lifestyle through natural, well-informed choices.
Aurelia brought a strong design sense to the project and delivered exactly what we needed. She translated the brief into an informative and effective web layout that clearly communicated our campaign message. Collaboration was smooth from start to finish.
— Representative, Belance
Belance
Designed a dedicated campaign page blending product highlights and updated visuals.
Web Design
Wellness
How might we guide users toward the right program choice while keeping the campaign experience visually integrated with the existing website?
About Company
Belance is the first natural fat burner in Indonesia, made with plant-based ingredients to support metabolism and promote fat burning.
My Role
Website UI Design Branding Framer Development Usability Testing Design System
Overview
As part of their growing health movement, Belance launched a 1- and 2-month program to inspire consistent, sustainable results. They needed a campaign page that introduces this initiative while staying visually consistent with the existing website.
The Problem
Belance wanted to introduce a new page that supports their latest health program while keeping everything aligned with the current site. The main challenge was to explain the new program clearly, help users pick the right option, and keep the experience visually consistent with the rest of the brand.
The Brand
The previous visual elements, such as background shapes and color tones, didn’t fully represent the natural and modern lifestyle that Belance promotes.
A softer green was introduced to reflect the brand’s healthy and plant-based focus. Background visuals were updated with half-round shapes behind products, replacing rigid design elements to evoke a more organic and welcoming aesthetic.
Solution
The design introduces new sections without disrupting the existing layout, ensuring a seamless visual experience across the site.
To help users understand the program better, I added a comparison section that outlines the benefits of the 1-month and 2-month plans side by side. Below that, a product pairing section helps guide buyers to the right supplement based on their program length. These additions make the experience feel purposeful and informative while maintaining brand coherence.
Results
With clearer structure and updated visuals, the section feels like a cohesive part of the brand while giving users the information they need to choose the right program. The page supports Belance’s mission of encouraging a healthy lifestyle through natural, well-informed choices.
Aurelia brought a strong design sense to the project and delivered exactly what we needed. She translated the brief into an informative and effective web layout that clearly communicated our campaign message. Collaboration was smooth from start to finish.
— Representative, Belance