Travista
Redesigned Travista’s web experience, addressing accessibility issues while accommodating SEO-driven content.
Web Design
Landing Page
How might we redesign Travista’s website to support SEO-heavy content while improving accessibility and reflecting their new business identity?
About Company
Travista is a business transitioning from a holiday package provider into a logistics service that focuses on China-to-Indonesia import solutions.
My Role
Brand Strategy UI Design Branding Web Design
Overview
Travista started as a holiday package provider and is now pivoting into China–Indonesia import services. They needed a website that better aligns with this shift and improves user experience.
The Problem
Travista’s current website was outdated and lacked a clear structure, especially for a business undergoing a major transition. The visual design felt generic and did not reflect the company’s evolving focus.
Their existing color palette—strong yellow paired with light blue—posed major accessibility challenges, particularly for readability and contrast. In addition, with their increased focus on SEO, the site needed to accommodate more textual content without overwhelming the user.
Solution
Two different concepts were proposed to explore the brand’s new direction.
The first concept featured a modern, more approachable style with rounded edges and subtle background blur to create a friendly and inviting feel. The second concept was tailored to present Travista as a structured, professional company with a cleaner layout and more defined hierarchy. Both concepts prioritized accessibility improvements and were designed to work well with SEO-focused content. Visual hierarchy and spacing were carefully adjusted to ensure the increased volume of text remained readable and well-organized.
Results
With both concepts, Travista now has a clearer direction for their new identity.
Accessibility concerns are addressed, and the new layouts allow content-heavy sections to be easily navigated. This redesign ensures the site supports their SEO goals without sacrificing clarity or usability, helping users digest information with less effort.
The design turned out creative and visually impressive. Aurelia approached the entire process with professionalism and a clear structure, making it easy to collaborate and give feedback. Revisions were handled smoothly, and the final result aligned well with our expectations.
— Lucky One, Founder BrandBee
Travista
Redesigned Travista’s web experience, addressing accessibility issues while accommodating SEO-driven content.
Web Design
Landing Page
How might we redesign Travista’s website to support SEO-heavy content while improving accessibility and reflecting their new business identity?
About Company
Travista is a business transitioning from a holiday package provider into a logistics service that focuses on China-to-Indonesia import solutions.
My Role
Brand Strategy UI Design Branding Web Design
Overview
Travista started as a holiday package provider and is now pivoting into China–Indonesia import services. They needed a website that better aligns with this shift and improves user experience.
The Problem
Travista’s current website was outdated and lacked a clear structure, especially for a business undergoing a major transition. The visual design felt generic and did not reflect the company’s evolving focus.
Their existing color palette—strong yellow paired with light blue—posed major accessibility challenges, particularly for readability and contrast. In addition, with their increased focus on SEO, the site needed to accommodate more textual content without overwhelming the user.
Solution
Two different concepts were proposed to explore the brand’s new direction.
The first concept featured a modern, more approachable style with rounded edges and subtle background blur to create a friendly and inviting feel. The second concept was tailored to present Travista as a structured, professional company with a cleaner layout and more defined hierarchy. Both concepts prioritized accessibility improvements and were designed to work well with SEO-focused content. Visual hierarchy and spacing were carefully adjusted to ensure the increased volume of text remained readable and well-organized.
Results
With both concepts, Travista now has a clearer direction for their new identity.
Accessibility concerns are addressed, and the new layouts allow content-heavy sections to be easily navigated. This redesign ensures the site supports their SEO goals without sacrificing clarity or usability, helping users digest information with less effort.
The design turned out creative and visually impressive. Aurelia approached the entire process with professionalism and a clear structure, making it easy to collaborate and give feedback. Revisions were handled smoothly, and the final result aligned well with our expectations.
— Lucky One, Founder BrandBee
Travista
Redesigned Travista’s web experience, addressing accessibility issues while accommodating SEO-driven content.
Web Design
Landing Page
How might we redesign Travista’s website to support SEO-heavy content while improving accessibility and reflecting their new business identity?
About Company
Travista is a business transitioning from a holiday package provider into a logistics service that focuses on China-to-Indonesia import solutions.
My Role
Brand Strategy UI Design Branding Web Design
Overview
Travista started as a holiday package provider and is now pivoting into China–Indonesia import services. They needed a website that better aligns with this shift and improves user experience.
The Problem
Travista’s current website was outdated and lacked a clear structure, especially for a business undergoing a major transition. The visual design felt generic and did not reflect the company’s evolving focus.
Their existing color palette—strong yellow paired with light blue—posed major accessibility challenges, particularly for readability and contrast. In addition, with their increased focus on SEO, the site needed to accommodate more textual content without overwhelming the user.
Solution
Two different concepts were proposed to explore the brand’s new direction.
The first concept featured a modern, more approachable style with rounded edges and subtle background blur to create a friendly and inviting feel. The second concept was tailored to present Travista as a structured, professional company with a cleaner layout and more defined hierarchy. Both concepts prioritized accessibility improvements and were designed to work well with SEO-focused content. Visual hierarchy and spacing were carefully adjusted to ensure the increased volume of text remained readable and well-organized.
Results
With both concepts, Travista now has a clearer direction for their new identity.
Accessibility concerns are addressed, and the new layouts allow content-heavy sections to be easily navigated. This redesign ensures the site supports their SEO goals without sacrificing clarity or usability, helping users digest information with less effort.
The design turned out creative and visually impressive. Aurelia approached the entire process with professionalism and a clear structure, making it easy to collaborate and give feedback. Revisions were handled smoothly, and the final result aligned well with our expectations.
— Lucky One, Founder BrandBee