AURELIA FRISKA
Available for new projects
Product Design · B2C
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2020/2021
2020/2021
Printerous — Online Printing Platform
Increased conversion rate by 1.07% through redesigning the product creation process
Products & Deliverables
Website
Mobile Web App
Visual Identity Guidelines
Design System
Design Process & Workflow
Tools
Figma
Hotjar
Google Suite
Maze
Slack
Printerous empower small businesses and individuals to meet their printing needs conveniently, removing the necessity of visiting a physical print store.
problem
How might we provide a faster and frictionless experience for customers to create products by simplifying the customization steps so that it leads to increased conversion rates?
outcome
We delivered the MVP design, before-and-after user flows, user research, and an interactive prototype built with the Prodigy Design System.
Sneak Peek
Before
Previous experience with the old design system.
Previous experience with the old design system.
After
New experience with the new design system.
New experience with the new design system.
Deepening our understanding of users
We conducted various research methods to uncover user challenges, deepening our understanding and informing our strategic decisions.
Deepening our understanding of users
We conducted various research methods to uncover user challenges, deepening our understanding and informing our strategic decisions.
Deepening our understanding of users
We conducted various research methods to uncover user challenges, deepening our understanding and informing our strategic decisions.
Deepening our understanding of users
We conducted various research methods to uncover user challenges, deepening our understanding and informing our strategic decisions.
01
Data analysis
Analyzed website performance metrics using Google Analytics, showing 99% inactivity rate, 27% cart abandonment, 39% checkout abandonment, and 62% bounce rate, highlighting urgent needs for optimization.
01
Data analysis
Analyzed website performance metrics using Google Analytics, showing 99% inactivity rate, 27% cart abandonment, 39% checkout abandonment, and 62% bounce rate, highlighting urgent needs for optimization.
01
Data analysis
Analyzed website performance metrics using Google Analytics, showing 99% inactivity rate, 27% cart abandonment, 39% checkout abandonment, and 62% bounce rate, highlighting urgent needs for optimization.
01
Data analysis
Analyzed website performance metrics using Google Analytics, showing 99% inactivity rate, 27% cart abandonment, 39% checkout abandonment, and 62% bounce rate, highlighting urgent needs for optimization.
02
Session recordings
Used Hotjar to study user behavior on product pages, uncovering patterns and pain points that guided design hypotheses.
02
Session recordings
Used Hotjar to study user behavior on product pages, uncovering patterns and pain points that guided design hypotheses.
02
Session recordings
Used Hotjar to study user behavior on product pages, uncovering patterns and pain points that guided design hypotheses.
02
Session recordings
Used Hotjar to study user behavior on product pages, uncovering patterns and pain points that guided design hypotheses.
03
Surveys & interviews
Combined surveys for initial participant screening with in-depth interviews involving 75 participants to identify detailed user needs and validate our hypotheses.
03
Surveys & interviews
Combined surveys for initial participant screening with in-depth interviews involving 75 participants to identify detailed user needs and validate our hypotheses.
03
Surveys & interviews
Combined surveys for initial participant screening with in-depth interviews involving 75 participants to identify detailed user needs and validate our hypotheses.
03
Surveys & interviews
Combined surveys for initial participant screening with in-depth interviews involving 75 participants to identify detailed user needs and validate our hypotheses.
Unveiling key discoveries and insights
The current product detail page caused confusion for users, with many struggling to navigate the options and understand key information.
Unveiling key discoveries and insights
The current product detail page caused confusion for users, with many struggling to navigate the options and understand key information.
Unveiling key discoveries and insights
The current product detail page caused confusion for users, with many struggling to navigate the options and understand key information.
Unclear product customization flow
Unclear product customization flow
Unclear product customization flow
Lack of product clarity
Lack of product clarity
Lack of product clarity
Overwhelming data presentation
Overwhelming data presentation
Overwhelming data presentation
Design methods as a roadblock
Design methods as a roadblock
Design methods as a roadblock
Simplify the product creation process
We carefully analyzed the user flow to identify areas for improvement, refining processes and resolving pain points to deliver a seamless product creation experience.
Simplify the product creation process
We carefully analyzed the user flow to identify areas for improvement, refining processes and resolving pain points to deliver a seamless product creation experience.
Simplify the product creation process
We carefully analyzed the user flow to identify areas for improvement, refining processes and resolving pain points to deliver a seamless product creation experience.
Simplify the product creation process
We carefully analyzed the user flow to identify areas for improvement, refining processes and resolving pain points to deliver a seamless product creation experience.
Wireframing for diverse product specifications
Designing the wireframe for the printing platform focused on accommodating diverse product types and unique customization needs. Multiple variations were crafted to support detailed options and streamline user navigation.
Wireframing for diverse product specifications
Designing the wireframe for the printing platform focused on accommodating diverse product types and unique customization needs. Multiple variations were crafted to support detailed options and streamline user navigation.
Wireframing for diverse product specifications
Designing the wireframe for the printing platform focused on accommodating diverse product types and unique customization needs. Multiple variations were crafted to support detailed options and streamline user navigation.
Wireframing for diverse product specifications
Designing the wireframe for the printing platform focused on accommodating diverse product types and unique customization needs. Multiple variations were crafted to support detailed options and streamline user navigation.
The solutions
Studied established printing platforms to understand their product customization strategies and adapted these practices to align with our platform's needs, addressing key pain points and improving the user experience.
The solutions
Studied established printing platforms to understand their product customization strategies and adapted these practices to align with our platform's needs, addressing key pain points and improving the user experience.
The solutions
Studied established printing platforms to understand their product customization strategies and adapted these practices to align with our platform's needs, addressing key pain points and improving the user experience.
The solutions
Studied established printing platforms to understand their product customization strategies and adapted these practices to align with our platform's needs, addressing key pain points and improving the user experience.
Managing consistency across Printerous Platforms
Partnering with a third-party branding agency, we revamped the platform and refreshed the brand to unify Printerous’s multiple business lines. The UI/UX team introduced Prodigy, our first Design System, boosting productivity by 40% and ensuring visual consistency.
Accessibility remained central to our process, addressing color vision deficiencies and ensuring compliance with WCAG 2.1 Level AA for an inclusive experience.
Managing consistency across Printerous Platforms
Partnering with a third-party branding agency, we revamped the platform and refreshed the brand to unify Printerous’s multiple business lines. The UI/UX team introduced Prodigy, our first Design System, boosting productivity by 40% and ensuring visual consistency.
Accessibility remained central to our process, addressing color vision deficiencies and ensuring compliance with WCAG 2.1 Level AA for an inclusive experience.
Managing consistency across Printerous Platforms
Partnering with a third-party branding agency, we revamped the platform and refreshed the brand to unify Printerous’s multiple business lines. The UI/UX team introduced Prodigy, our first Design System, boosting productivity by 40% and ensuring visual consistency.
Accessibility remained central to our process, addressing color vision deficiencies and ensuring compliance with WCAG 2.1 Level AA for an inclusive experience.
Managing consistency across Printerous Platforms
Partnering with a third-party branding agency, we revamped the platform and refreshed the brand to unify Printerous’s multiple business lines. The UI/UX team introduced Prodigy, our first Design System, boosting productivity by 40% and ensuring visual consistency.
Accessibility remained central to our process, addressing color vision deficiencies and ensuring compliance with WCAG 2.1 Level AA for an inclusive experience.
Brand color variation
Defined exclusive brand colors for printing to address variations between vibrant blue in digital formats and CMYK print results.
Brand color variation
Defined exclusive brand colors for printing to address variations between vibrant blue in digital formats and CMYK print results.
Brand color variation
Defined exclusive brand colors for printing to address variations between vibrant blue in digital formats and CMYK print results.
Brand color variation
Defined exclusive brand colors for printing to address variations between vibrant blue in digital formats and CMYK print results.
User testing
Conducted user testing with the assistance of one UX research intern to validate if the new design effectively addressed user pain points and met user expectations.
User testing
Conducted user testing with the assistance of one UX research intern to validate if the new design effectively addressed user pain points and met user expectations.
User testing
Conducted user testing with the assistance of one UX research intern to validate if the new design effectively addressed user pain points and met user expectations.
User testing
Conducted user testing with the assistance of one UX research intern to validate if the new design effectively addressed user pain points and met user expectations.
A/B Testing
Tested two material specification display options, one with labels only and the other featuring images for each material type, aiming to identify which format better supports user understanding and decision-making.
20-day A/B test monitored comparing cart items and revenue, tracking abandoned, paid, and unpaid variables. Results showed Variant A drove more orders, confirming the product knowledge section at the bottom was sufficient.
Usability Testing
I conducted a usability test using Maze, involving five participants to assess the success of our design changes. The results were positive, with users quickly understanding how to create products and recognizing the site's value. All tasks showed significant improvement, with a 90% success rate in completing checkout.
Big success: unveiling impact
Launched in November 2020, the redesign and branding refresh initiative proved successful, helping the company become a key revenue source during COVID-19 in 2021 when dine-in restrictions significantly impacted businesses' demand for offline advertising prints.
Big success: unveiling impact
Launched in November 2020, the redesign and branding refresh initiative proved successful, helping the company become a key revenue source during COVID-19 in 2021 when dine-in restrictions significantly impacted businesses' demand for offline advertising prints.
Big success: unveiling impact
Launched in November 2020, the redesign and branding refresh initiative proved successful, helping the company become a key revenue source during COVID-19 in 2021 when dine-in restrictions significantly impacted businesses' demand for offline advertising prints.
Big success: unveiling impact
Launched in November 2020, the redesign and branding refresh initiative proved successful, helping the company become a key revenue source during COVID-19 in 2021 when dine-in restrictions significantly impacted businesses' demand for offline advertising prints.
Business value
Accelerated product creation process by 92%
Increased AOV by 74% per sample customers
Sample conversion rate reached 1.07%
Business value
Accelerated product creation process by 92%
Increased AOV by 74% per sample customers
Sample conversion rate reached 1.07%
Business value
Accelerated product creation process by 92%
Increased AOV by 74% per sample customers
Sample conversion rate reached 1.07%
Business value
Accelerated product creation process by 92%
Increased AOV by 74% per sample customers
Sample conversion rate reached 1.07%
Customer satisfaction
Improved customer effort score (CES) to 1.4 from 1.7
Increased net promoter score (NPS) to 57 from 23
Raised customer satisfaction (CSAT) to 4.8 from 4.6
Customer satisfaction
Improved customer effort score (CES) to 1.4 from 1.7
Increased net promoter score (NPS) to 57 from 23
Raised customer satisfaction (CSAT) to 4.8 from 4.6
Customer satisfaction
Improved customer effort score (CES) to 1.4 from 1.7
Increased net promoter score (NPS) to 57 from 23
Raised customer satisfaction (CSAT) to 4.8 from 4.6
Customer satisfaction
Improved customer effort score (CES) to 1.4 from 1.7
Increased net promoter score (NPS) to 57 from 23
Raised customer satisfaction (CSAT) to 4.8 from 4.6
Thanks for stopping by! 👋
Reach me out if you’re interested in working together.
Thanks for stopping by! 👋
Reach me out if you’re interested in working together.
Thanks for stopping by! 👋
Reach me out if you’re interested in working together.
Thanks for stopping by! 👋
Reach me out if you’re interested in working together.
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