AURELIA FRISKA

Available for new projects

About

About

About

About

Product Design · B2B

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2022

2022

Horego — F&B Supply Chain Platform

Generated 30+ leads post-launch by designing integrated solutions to streamline supply chain operations for F&B SMEs

Products & Deliverables

Website
Mobile Web App
Visual Identity Guidelines
Design System
Design Process & Workflow

Tools

Figma
Google Suite
Lark

Horego transforms the way F&B SMEs operate by integrating all supply chain activities into a single platform.

problem

How might we simplify and unify supply chain operations for F&B SMEs to better support their business needs?

outcome

We built one comprehensive platform by conducting in-depth market research, designing high-fidelity interfaces, and collaborating with a third-party branding agency to establish a cohesive visual identity.

Executive Summary

Horego (previously Printerous) started as a B2B printing platform, connecting over 100 companies with unified printing services. During early engagements, we discovered that a significant portion of our clients were from the F&B sector. Conversations about extending the platform to address broader supply chain challenges within this industry sparked strong interest. Recognizing the opportunity, we embarked on building an end-to-end F&B supply chain solution. This transition allowed us to bridge a critical gap for our clients, ensuring more efficient operations across their procurement and logistics workflows.

Understanding the F&B landscape

Thorough market research, combined with affinity mapping, uncovers F&B market needs and helps estimate size while revealing user challenges and platform opportunities.

Understanding the F&B landscape

Thorough market research, combined with affinity mapping, uncovers F&B market needs and helps estimate size while revealing user challenges and platform opportunities.

Understanding the F&B landscape

Thorough market research, combined with affinity mapping, uncovers F&B market needs and helps estimate size while revealing user challenges and platform opportunities.

Understanding the F&B landscape

Thorough market research, combined with affinity mapping, uncovers F&B market needs and helps estimate size while revealing user challenges and platform opportunities.

Unintegrated platform

Unintegrated platform

Unintegrated platform

Unintegrated platform

Cost Inefficiency

Cost Inefficiency

Cost Inefficiency

Cost Inefficiency

Complex Processes

Complex Processes

Complex Processes

Complex Processes

Target groups

Focuses on Indonesian business owners aged 25–44 who typically manage procurement and oversee day-to-day operations.

Target groups

Focuses on Indonesian business owners aged 25–44 who typically manage procurement and oversee day-to-day operations.

Target groups

Focuses on Indonesian business owners aged 25–44 who typically manage procurement and oversee day-to-day operations.

Target groups

Focuses on Indonesian business owners aged 25–44 who typically manage procurement and oversee day-to-day operations.

Feature development through information architecture

Based on stakeholder feedback, product features were identified by using information architecture to ensure clarity and alignment with platform objectives.

Feature development through information architecture

Based on stakeholder feedback, product features were identified by using information architecture to ensure clarity and alignment with platform objectives.

Feature development through information architecture

Based on stakeholder feedback, product features were identified by using information architecture to ensure clarity and alignment with platform objectives.

Feature development through information architecture

Based on stakeholder feedback, product features were identified by using information architecture to ensure clarity and alignment with platform objectives.

Visualizing blueprint of the platform

Wireframes allowed us to visualize the platform's flow, layout, and structure, enabling the team to fine-tune key features, identify potential issues early, and ensure the design remained user-friendly before advancing to the high-fidelity stage.

Visualizing blueprint of the platform

Wireframes allowed us to visualize the platform's flow, layout, and structure, enabling the team to fine-tune key features, identify potential issues early, and ensure the design remained user-friendly before advancing to the high-fidelity stage.

Visualizing blueprint of the platform

Wireframes allowed us to visualize the platform's flow, layout, and structure, enabling the team to fine-tune key features, identify potential issues early, and ensure the design remained user-friendly before advancing to the high-fidelity stage.

Visualizing blueprint of the platform

Wireframes allowed us to visualize the platform's flow, layout, and structure, enabling the team to fine-tune key features, identify potential issues early, and ensure the design remained user-friendly before advancing to the high-fidelity stage.

The Solutions

Several approaches were taken to define features for the platform.

The Solutions

Several approaches were taken to define features for the platform.

The Solutions

Several approaches were taken to define features for the platform.

The Solutions

Several approaches were taken to define features for the platform.

#1

Unifying disconnected platforms

Consolidating core processes into one platform with features that enhance daily workflow efficiency.

#2

Optimizing pricing decisions

Enables users to compare vendor prices and request quotations for unavailable products, maximizing cost efficiency.

#3

Fostering transparent communication

Integrated chat tools record internal and supplier communications. Managers can approve requests while tracking order stages to enhance transparency.

Establishing scalable brand guidelines and design system

To ensure consistency and scalability as Horego grows, a comprehensive brand guideline and design system were crafted. The design system not only helps maintain visual consistency but also streamlines the development process by offering reusable components that can easily be adapted as the platform evolves.

Establishing scalable brand guidelines and design system

To ensure consistency and scalability as Horego grows, a comprehensive brand guideline and design system were crafted. The design system not only helps maintain visual consistency but also streamlines the development process by offering reusable components that can easily be adapted as the platform evolves.

Establishing scalable brand guidelines and design system

To ensure consistency and scalability as Horego grows, a comprehensive brand guideline and design system were crafted. The design system not only helps maintain visual consistency but also streamlines the development process by offering reusable components that can easily be adapted as the platform evolves.

Establishing scalable brand guidelines and design system

To ensure consistency and scalability as Horego grows, a comprehensive brand guideline and design system were crafted. The design system not only helps maintain visual consistency but also streamlines the development process by offering reusable components that can easily be adapted as the platform evolves.

Mobile app

A dedicated mobile app was designed for suppliers to efficiently manage received products, featuring delivery order scanning, identity verification, and product inspection. The app simplifies item tracking, streamlines acceptance processes, and includes tools for addressing rejected items.

Mobile app

A dedicated mobile app was designed for suppliers to efficiently manage received products, featuring delivery order scanning, identity verification, and product inspection. The app simplifies item tracking, streamlines acceptance processes, and includes tools for addressing rejected items.

Mobile app

A dedicated mobile app was designed for suppliers to efficiently manage received products, featuring delivery order scanning, identity verification, and product inspection. The app simplifies item tracking, streamlines acceptance processes, and includes tools for addressing rejected items.

Mobile app

A dedicated mobile app was designed for suppliers to efficiently manage received products, featuring delivery order scanning, identity verification, and product inspection. The app simplifies item tracking, streamlines acceptance processes, and includes tools for addressing rejected items.

Key takeaways and future directions

Designing a platform for a new industry highlighted the critical role of in-depth research to identify user needs and business opportunities. The process required balancing user priorities with SaaS profitability by addressing real operational challenges and delivering practical solutions. We successfully secured numerous leads, highlighting the strong demand for the platform.

Future possibilities for Horego include expanding functionality through integrations, such as connecting with POS systems to sync sales data with inventory or linking to accounting software for automated expense and revenue tracking.

As of 2024, Horego has shifted its business model, and I am no longer actively involved with the project.

Key takeaways and future directions

Designing a platform for a new industry highlighted the critical role of in-depth research to identify user needs and business opportunities. The process required balancing user priorities with SaaS profitability by addressing real operational challenges and delivering practical solutions. We successfully secured numerous leads, highlighting the strong demand for the platform.

Future possibilities for Horego include expanding functionality through integrations, such as connecting with POS systems to sync sales data with inventory or linking to accounting software for automated expense and revenue tracking.

As of 2024, Horego has shifted its business model, and I am no longer actively involved with the project.

Key takeaways and future directions

Designing a platform for a new industry highlighted the critical role of in-depth research to identify user needs and business opportunities. The process required balancing user priorities with SaaS profitability by addressing real operational challenges and delivering practical solutions. We successfully secured numerous leads, highlighting the strong demand for the platform.

Future possibilities for Horego include expanding functionality through integrations, such as connecting with POS systems to sync sales data with inventory or linking to accounting software for automated expense and revenue tracking.

As of 2024, Horego has shifted its business model, and I am no longer actively involved with the project.

Key takeaways and future directions

Designing a platform for a new industry highlighted the critical role of in-depth research to identify user needs and business opportunities. The process required balancing user priorities with SaaS profitability by addressing real operational challenges and delivering practical solutions. We successfully secured numerous leads, highlighting the strong demand for the platform.

Future possibilities for Horego include expanding functionality through integrations, such as connecting with POS systems to sync sales data with inventory or linking to accounting software for automated expense and revenue tracking.

As of 2024, Horego has shifted its business model, and I am no longer actively involved with the project.

Thanks for stopping by! 👋
Reach me out if you’re interested in working together.

Get in touch

Download resume

Thanks for stopping by! 👋
Reach me out if you’re interested in working together.

Get in touch

Download resume

Thanks for stopping by! 👋
Reach me out if you’re interested in working together.

Get in touch

Download resume

Thanks for stopping by! 👋
Reach me out if you’re interested in working together.

Get in touch

Download resume

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